Please note, as will be discussed in class, there is some flexibility in word limit. Generally less than words Value: The marketing strategy is the backbone of a successful and profitable product. Even if the product has excellent features, still a proper marketing is necessary to make the consumers buy the product and thus earning profits for its organization.
The trends is being called BYOD — bring your own device. They are doing that because their experience — with smart phones and tablets — is one they are liking and getting value from.
This trend is creating a significant amount of impact on IT organizations. A global survey of IT directors by CIO Barometer indicates that employees are increasingly taking control of IT, as 45 percent of respondents indicate that their personal hardware and software are more useful to them than the tools and applications provided by their company.
Also, while the consumerization trend is having a positive impact on employee morale as indicated by 88 percent of survey participants believing that the use of personal devices increases employee job satisfaction, lingering concerns still exist with 72 percent of companies citing increased security incidents from the use of mobile devices.
This trend will no doubt have an impact on schools across the country. Employees and students will be bringing their own devices and expecting to connect to school networks and school applications and school data — and expecting to have an experience similar to what they are having in their homes which is positive and adds value.
Schools will have to adopt — or, as has been in the past, continue to be out of step and disconnected from other aspects of life. Some schools already have cell phone policies.
A few schools are embracing cell phones and taking advantage of them as part of the learning process. What happens when students start bringing their own iPads or other tablet to school?
Will schools embrace them or take them away — or ban them? What will all this mean to the school building? If so, what will they look like five years from now what should they look like five years from now? From a recent article and study on the ever increasing move towards a mobile work force and a remote workforce: The IT executives surveyed believe that by there will be seven desks for every 10 office workers, reflecting the growing number of telecommuters.
That ratio will be even lower—six desks for every 10 workers—in telecommuting-friendly countries like the U. It will be higher in cultures that place a high value on face-time, like Germany, South Korea, and Japan.
But even those countries are adjusting.
Coffee shops, airports, and hotels will also be used while in transit, much as they are today. There are generational differences, to be sure; younger employees who were weaned on laptops and wireless access are comfortable working from anywhere.
But, she emphasizes, there are many people who want to work remotely, and age has nothing to do with it. Maybe they live an hour from the office, have small kids at home, or simply work better in distraction-free environments.
Regardless of the reasoning, telecommuting is about to get a whole lot easier.The marketing plan of Appleâ€™s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Appleâ€™s strategies.
The iPad continues to make inroads in schools. Numerous schools are providing iPads as part of the schooling experience and several are now requiring iPads. The marketing plan of Apples the new iPad or iPad3 drives towards a strategic and mindfully crafted business plan, where an effective marketing strategy is developed to ensure its success with the changing consumer behaviours, worldwide technological competitors as Sony, Samsung and Motorola, and to maintain the overall brand hype and image.
Finally, the marketing strategies are suggested for each customer segment along with the budget heads for the marketing plan. The overall marketing strategy is focused on its objectives and the customer satisfaction. Based on the market dynamics, customer behaviour and iPad’s features, Apple can set its aggressive marketing plan.
Some of. Explore the world of iPad.
Check out iPad Pro, available in two sizes, iPad, and iPad mini. Visit the Apple site to learn, buy, and get support. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies.