Marketing and control panel

Release Notes Release Notes This a feature release. Sitecore recommends that you upgrade to this release if the included features meet the specific needs of your organization. This release contains significant new feature functionality, and we encourage you to evaluate it.

Marketing and control panel

This is where Sitecore can really add value beyond what has traditionally been available in the way of web analytics packages such a Google analytics. The Sitecore Experience platform and associated campaign management tools give you the ability to monitor and understand marketing campaigns such as PPC advertising, email marketing or even offline efforts such as outdoor advertising through campaign tagging.

In our case, campaigns.

What is a Control Group

Custom taxonomies can also be created easily within the sitecore marketing control panel. There are a number of key taxonomy types in Sitecore by default which are outlined in their entirety below. Not all of these taxonomies are utilised within Campaigns but visibility of the full structure helps illustrate how campaigns and performance can be analysed.

Unfortunately they are often underutilised as they have to be registered programmatically.

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Financial value can also be linked to outcomes allowing you to analyse users or facets of site traffic based on cash based outcomes. As with most interactions within Sitecore, venue interactions can also be used to personalise content.

For example if you know that a user has visited a certain venue you can personalise site content based on geography or the nature of the interaction.

Marketing and control panel

Channels are one of the primary taxonomies used to categorise campaigns in Sitecore. Custom Facets Custom facets allow for better categorisation of sitecore campaigns for reporting purposes, allowing you to segment and categorise based on what makes sense for your business.

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For example, tagging goals or campaigns based on product line, department or business area may make sense. From here, enter a name that makes sense for your campaign, and add a start and end date. Next up is adding Facet tags if needed.

As mentioned in the Taxonomy section of this article, facets are valuable for analysis further down the line. You can also add Channel, Campaign Group, and Asset here.SpaceDor Marketing Pte Ltd SpaceDor Windows, Poly-carbonate Shelter, Aluminium Composite Panel, Aluminium Window Grilles, Glasses, Shelters, Aluminium Fencing, Auto Gate, Aluminium Trellis, Aluminium Sun-screen, Singapore Aluminium Louver Window sg.

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